Music Lovers
Our audience comprises fans of Asian music, particularly K-pop, J-pop, and C-pop. They are predominantly young, enthusiastic, and culturally diverse, drawn by the vibrant performances, catchy tunes, and charismatic artists from across Asia.
Festival Experience
SONICA offers an exhilarating experience where fans can indulge in the infectious beats, dynamic choreography, and powerful vocals of their favourite Artists from K-pop and beyond. It's a high-energy celebration filled with electrifying performances, fan interactions, and a sense of community among passionate Asian pop enthusiasts.
Melbourne’s Best Food & Coffee
What’s a festival without good food? We’re big foodies at SONICA and we’re making sure that all festival-goers are getting well fed. From Burgers to Tacos, Bánh mìs to bubble tea, you’ll be spoiled for choice, not to mention Melbourne’s iconic coffee